First of all, let me get something straight: in our world the packaging is the first thing we evaluate, it gives credibility and impact to the product.

It goes without saying that packaging is very important in the business world, and even more when it comes to the way you dress. Clearly whether we realize it or not, we package ourselves by what we wear. We communicate by the way we dress. Research has shown that 85% of communication is nonverbal, and this is even more extended to the fashion world.

Digging deeper, studies have shown that among all factors evaluated in packaging (for example size, shape, graphics, text, finish), color is the first thing that is considered; it’s an emotional response.

In this way, the color of a suit is what impresses people around you, the most-often it makes the first impression. It grabs attention more than the cut and the fit of the garment.

Certain colors are appropriate for any occasion. Some colors may be appropriate for one occasion in particular, but can be out of place for another.

Let’s examine the question of colors more carefully with regard to business suits: blue, black, gray, burgundy and brown.

Keep in mind that the deciding factor on which particular choice to make depends on the individuals coloring: a combination of hair, eye color, as well as skin tone. One important thing to note in trying color combinations in front of the mirror: pay attention to the lighting (a fabrics color appears different under florescent lighting than it does in natural daylight).

Blue: the color of power

Blue is the universal color of power and it denotes authority, especially dark blue (navy).

It is often suggested that you wear a navy blue suit for important presentations and meetings, or to underline your professionalism in general. It is the best color for negotiating.

Black: the formal color

For excellence, it remains the ‘eternal’ formal color for a mans suit.

It should be worn for special occasions and solemn events (for example weddings and funerals). In addition, black complements a majority of colors and flesh tones.

Gray: the color of balance

Symbolically, gray in any shade stands for: loyalty, balance, rationality and good ethics because it’s the color of neutrality. Gray is suitable in many situations.

Gray gives a sense of security, for this reason can be the right choice for visiting potential clients and making important financial decisions.

Earthtones: the shade of confidence

Brown and earthtones are perfect when you want to build a connection with customers, employee, etc.

Wearing earthtones means you are a person that is easy to talk to. For this reason, they are a good choice for meeting with an unhappy client/investor/employee. Even shades of caramel and camel are seen to produce the same effect on men’s business activity.

Burgundy: the color that attracts attention

First of all, when choosen correctly burgundy represents: strength and determination, but also self-confidence. Remember that burgundy’s nature is to attract the attention.

Due to this, it is suggested that the use of this color should rarely be placed in your wardrobe. If worn, it should be matched with a neutral colors such as white, black or gray.

White: the purity’s code

White it’s a timeless color for your wardrobe. It means purity and magnificence.

There are many other colors, we have covered just a few of them here.

To sum things up: the correct selection of a color will help you to create an impression that you want to give to others (authority, security or empathy). This first impression will influence the result of the situation, without you having to say a word.

Aesthego selects for you only the best color’s tones to guarantee your perfect ‘first impression’ and, of course, a perfect fit. Have a look to our luxury online collection!

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